This drug is just like morphine, heroin, and hydromorphone, it needs to be injected for the full effect, most OC users don't do this so it will never get as big as OCs, if they make it uninjectible it will blow, just like MS-Contins and generic hydromorphone. Also, remeber that the media made OCs big, just like why noone knows what duragesics are. I sure hope Endo makes them so they are water soluble.