That's what they do. New start ups lure you in with a low price (relatively speaking - even "low" is outrageous). Then, once they think the customer base is dependent upon them, they jack the price up. Bait and switch - pure and simple.
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I'm floating around like a chicken with my legs cut off. I am the poultrygeist. Goo goo g' joob, and a cockadoodle BOO to you dude.