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Thanks for your opinion eelrm but let me also give you some information from our side.
First, for the last 2 months we have been running a weekly contest to give away a FREE consultation ~ about 95% is verifiable because the receiptiants were kind enough to post they won ~ hopefully the same will be true of Wednesdays contest.
Also, if you will look through the information posted about the special, DB members still get their regular $30.00 discount at all times so ~ $90.00 for the consultation with 3 refills, how is that being ripped off? Additionally, why would we not give the additional discount when we are also aiming for patients to give us a try and could build a long term returning patient relationship. If we make someone happy they'll come back.
Most obviously, the reasoning behind the Wednesday special is because Wednesdays are our slowest day of the week. We have very heavy scheduling right before and after the weekend and this is a way to try to even the week out a little. Many people are not needing to wait until a very last minute rush to receive a consultation so they can plan for a Wednesday.
We are offering good incentives anyday of the week ~ $30.00 off the consult fee, 3 refills, Wednesdays Contest and Fridays Contest ~ So, really to wait for Wednesday is not a necessity, it's an addition.
Lastly, we heard from NO angry patients, patients have been happy with our service beyond the additional incentives! Not sure about the "real world" comment... but here's hoping you have a better day today.