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Business 101: How to upset 4 out of every 5 customers
Okay class-here's what we want you to do. Report back in a month with your results. That way you'll know what not to do when you get out in the real world.
Run a contest, but only run it 1 day out of the week-that way, people will wait up to 6 day's to have a chance at winning.By then, they are going to really hope that it was worth the wait. Offer a discount to every 5th customer-thus guaranteeing that 4 out of 5 customer's will be angry that they did not "win". Then, make the "contest" totally unverifiable! Even though they will be upset, they will have no way of knowing what # they really were, or that every 5th customer was even GIVEN the discount!!! In no time at all 8 out of every 10 customer's will feel like they got ripped off!
Now, 3 refills is a great promotion-kudo's on that one! And, thanks for posting the discount code-another great idea. However, is it OK if I don't wait until next Wed? I need a consult ASAP!
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Todaysprescriptions $30 Discount for VIP´S
DerekTRX
11/04/04 04:10 PM
Re: Todaysprescriptions $30 Discount for VIP´S
eelrm
11/04/04 10:08 PM
Re: Todaysprescriptions $30 Discount for VIP´S
DerekTRX
11/05/04 03:41 AM
Re: Todaysprescriptions $30 Discount for VIP´S
majorpain
11/05/04 05:28 AM
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