DrugBuyers.Com: FDA warns OxyContin maker on ads

>>The letter, written Friday but released to the public Wednesday, orders Purdue to pull any additional advertisements with similar problems, and to tell FDA by Friday how it would disseminate accurate OxyContin information to the thousands of physicians who saw the misleading ads.>>

Interesting article,I wonder how Purdue will contact the 'thousands' of Doctors who read this article in JAMA?
Get JAMA's mailing list?

I also wonder,since the FDA has been under fire for Not warning other pharmacutical companies of misleading ads,especially all those fly by night TV ads that are pulled before the FDA can catch them,if their not using Purdue as a scape-goat due to all the publicity surrounding OxyContin?

On the other hand,JAMA gets paid big bucks from their advertisers,wonder why JAMA didnt catch this 'misrepresentation reduced to small print'?It seems the majority of Physicians believe the drug reps without doing their own research before prescribing,patients believe the Physicians without doing their own research before taking a new med and therein lies the problem.If the FDA only catches 1/3 of these 'misconceptions',that leaves 2/3 the public must catch. Wow.

I've not used OxyContin,but I'm not surprised the FDA 'caught' this ad.They must subscribe to JAMA but dont watch TV.

J.

--------------------
"Humility Comes Before Honor"-Pope John Paul II