The price difference for this medication, brand "V-cut" Valium compared with the generic, is HUGE. From what I understand these pills cost over $2.00 each, generic a fraction of that. I understand how expensive brand name drugs can be when there is no generic, but can anyone explain why the brand is still so expensive, even with many generics available, and even considering that the V pills have a neat and appealing look, to some people ?