In today's Wall Street Journal is a story about Blue Shield being the first insurance company to pay for online consults. Maybe this will lead us down the path to easier prescriptions soon.
Here is one paragraph:

"Last month, Blue Shield of California became the first major U.S. health insurer to agree to cover online consultations between patients and their physicians, paying doctors $20 for a "Web call." The decision by California's third-largest health insurer could spark similar policy changes at other health plans during the next decade. The option is already under study at Cigna Corp., Health Net Inc., First Health Group Corp., Pacificare Health Systems Inc. and ConnectiCare."

Link to full story:

Online Consults covered