I agree the "anti-drug/drinking" ads they have are not very effective, nor are the "just say no" programs they feed my kid in elementary school. They irritate me a great deal.

In a few years I am planning on taking him to an open AA or NA meeting. To see the real effects of alcohol and drugs can have when not respected. An Alanon or Narcanon meeting would probably be a good choice too. Some groups are more receptive to this than others, the rest of the group doesn't have to know why you are there. Just observe quietly. Just a way of showing him that "these things are out there, you will have some choices to make. This is what can happen if you make certain choices..."

Just a thought.