Whos to blame? That is a good question. You would be surprised how much stuff kids pick up in school. Then when they go to other people's houses, you don't know if they monitor their children's computer usage like say I do. Negligent parents are partially to blame, but not the only ones to blame. Kids pick up ideas about illegal drug use including pills from their peers as well as how to obtain them. I also agree that the media shows way too much. It seems like nothing is sacred anymore. Everything you ever wanted to see or not to see is on TV. I am surprised about how much my kids even pick up on stuff from the discovery channel which is suppose to be safe?